Football Benchmark - π US-based sportswear manufacturer Nike has been named the most marketed brand in international sports. The company has running contracts with over 11,000 athletes and sports organisations worldwide, and
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Football Benchmark - Sponsorship overview 2023/24
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Football Benchmark - π Kit supplier deals in football are dominated by German sportswear manufacturer adidas and American corporation Nike - both of them have superior marketing capability and an impressive roster
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Parted Beard on X: "KPMG Football Benchmark shared four slides on the kit battle between Adidas vs Nike and Real Madrid vs Barcelona. - Liverpool's Nike deal consists of guaranteed plus performance
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Andrew Petcash on X: "6) Nike spends $2B a year on marketing. They endorse 51 of the 100 highest paid athletes in the world: β’ Lebron β’ Serena β’ Ronaldo β’ Tiger β’
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Football Benchmark - Sponsorship overview 2023/24
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Benchmarking example - Nike, sports equipment, ready-to-wear